Tauck Christens New MS Treasures Riverboat In Germany

Fourth New Riverboat In Five Years Launched As Tauck Celebrates
“World’s Best River Cruise Line” Award And Debut Of Rhone Cruises

NORWALK, CT (August 11, 2011) Three generations of Tauck family members, local dignitaries, travel agents and journalists from around the world, special guests and company executives gathered in Cologne, Germany, yesterday for the official christening of Tauck’s newest riverboat, the ms Treasures.  The ship is the fourth new Tauck riverboat launched within the last five years.

Robin Tauck, the ms Treasures’ honorary godmother and the granddaughter of company founder Arthur Tauck, Sr., officially welcomed the ship into Tauck’s fleet during a traditional christening ceremony.  With celebratory music provided by a local pipe and drum band, and with geysers of water sent skyward by a nearby fireboat, the assembled guests then boarded the Treasures for a cocktail reception, gala dinner, and three-night christening cruise along the Rhine.

“This christening marks a very special moment in the growth and evolution of our river cruising efforts,” said Tauck CEO Dan Mahar.  “Welcoming a beautiful new ship into our fleet is always a wonderful occasion, but we’re also celebrating being named the ‘World’s Best River Cruise Line’ by Travel + Leisure magazine, as well as the first departures of two new Tauck cruises on the Rhone.”

Tauck is honored as the “World’s Best River Cruise Line” in the August issue of Travel + Leisure, based upon the results of the magazine’s annual readers poll. Tauck’s first departure of its 14-day “French Escapade: Monte-Carlo to Paris” Rhone cruise (from $5,990 pp, double, plus air) began yesterday in France.  The first departure of another new Tauck cruise on the Rhone, “French Waterways & Vineyards,” (10 days, from $4,490 pp, double, plus air) commenced on August 3.

As on its other riverboats, Tauck has created an intimate, club-like atmosphere aboard the Treasures by intentionally limiting its capacity to just 118 guests, compared to the typical capacity of 140 or more on other ships of similar size. The Treasures boasts 14 spacious, 300-square-foot suites, each equipped with walk-in closets and marble baths with full-size tubs. The ship also has seven junior suites and 38 cabins (183 and 150 square-feet, respectively), and all suites, junior suites and cabins feature new décor and bedding that Tauck has added fleet-wide for 2011.

All suites, junior suites and cabins also feature plasma TVs, mini-bars, terry cloth robes and slippers, radios, safes, adjustable air conditioning and L’OCCITANE toiletries, and 85% of all accommodations have full floor-to-ceiling windows and French balconies for enhanced appreciation of passing scenery. Guests aboard the Treasures can also enjoy the ship’s gym, outdoor Jacuzzi, restaurant, lounge, boutique, massage studio and a second, more casual dining venue in the ship’s Lido Bar.

Nonetheless, according to CEO Mahar, ship design and onboard amenities are just part of what make Tauck river cruises so special. “We take tremendous pride in our riverboats, and we honestly believe that we have the finest fleet on Europe’s rivers,” said Mahar.  “But the onboard experience is just one-half of the total river cruise experience. The exclusive access we provide to people, places and cultural traditions, our all-inclusive pricing, the service provided by our three Tauck Directors and Tauck Cruise Director, and the 86 years of tour operator expertise we bring to our shore excursions all combine to make our river cruises the best.”

“It’s worth remembering that the Travel + Leisure award is based on six different criteria that encompass far more than just onboard amenities,” concluded Mahar.  “Besides being scored on cabins and food, we were rated on service, value, itineraries and activities.  That really speaks to the different elements that make up a Tauck river cruise experience, and we work incredibly hard to excel at them all.”

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