Tauck Celebrates its 90th Anniversary with Canadian Rockies Gathering

Tauck Family, Employees and Partners Kick Off Year-Long Celebration

NORWALK, CT (February 23, 2015)  Members of the Tauck family, Tauck’s employees, the company’s board members and key partner-suppliers all gathered recently at Chateau Lake Louise in the Canadian Rockies for a four-day celebration to kick off Tauck’s 90th anniversary this year.  In all, nearly 500 people came together for the February 6 – 9 event, which was centered around a theme of “Celebrate 90.  Imagine One Hundred.”  The celebration was an opportunity to reflect on Tauck’s history and heritage, underscore the principles that have guided the company since Arthur Tauck Sr’s first tour in 1925, and begin envisioning what Tauck will look like when in marks its 100th anniversary in another ten years.

“We’re proud to reach this milestone and optimistic about our future in creating experiences which enhance our guests’ lives,” noted company CEO Dan Mahar.  “By any measure Tauck’s success is admirable.  Only 12% of family-owned businesses survive to the third generation, and our third-generation family company isn’t just surviving – it’s absolutely thriving.  I don’t consider Tauck to be 90 years old, but rather 90 years young.” 

27-year-old Arthur Tauck Sr. launched the eponymous tour company in 1925.  An entrepreneurial inventor and traveling salesman, Tauck brought his first paying guests along on an 1,100 mile sales trip through New England.  Tauck offered commentary and pointed out the sights to his passengers as they traveled each morning, and made sales calls each afternoon while his guests enjoyed the facilities at the resort hotel where they’d spend that night.

Today, Tauck offers over 100 land tours, European river cruises and small ship ocean cruises to more than 70 countries and all seven continents.  In addressing Tauck’s assembled employees, Mahar pointed to four key beliefs that he credits for the company’s enduring success; a shared dedication to providing Tauck guests with life-enhancing travel experiences, an insistence on putting people first, a commitment to doing the right thing, and an eagerness to innovate and change while still maintaining Tauck’s culture, beliefs and values.

Mahar’s remarks were one of several well-received presentations offered by Tauck executives, but the true highlight of the four-day event occurred on Saturday evening.  After a heart-felt introduction by his daughter Kiki Tauck Mahar, company chairman Arthur Tauck Jr. delivered an inspiring speech that intertwined the history of Tauck, the challenges the company has overcome along the way, and the life lessons he’s garnered during his 60-year career in the travel industry.  At the conclusion of his remarks Tauck was given a thunderous and sustained standing ovation by the assembled crowd. 

Among other initiatives being launched throughout the year in connection with its 90th anniversary, Tauck is debuting a virtual Tauck Time Capsule on its website, tauck.com.  Arrayed in the form of a timeline, the Time Capsule has been pre-populated by Tauck with key milestones in the company’s history.  Tauck guests, travel agents and employees, however, can also enter their own personal recollections from past trips, pegging their story to the year in which it occurred and uploading a photo to accompany their recollection. 

Tauck also used the Chateau Lake Louise gathering to formally launch its “Where in the World is Arthur Tauck?” photo project.  From 1925 until his retirement in 1958 (two years before his death in 1960), Arthur Tauck Sr. was focused on bringing guests to locations in the eastern U.S. and Canada – a far cry from the 70+ countries and seven continents where the company he founded now operates.  With the elder Tauck’s own personal travels constrained by the times in which he lived, the company is now “bringing him along” (in the form of a photo of Arthur Sr. from the 1920s) on its various itineraries around the world, and inviting guests to capture images of Arthur in fun and unusual places.  The images captured will ultimately be collected in a scrapbook highlighting Arthur’s “travels” and posted on Tauck’s website.

Those interested in more information can contact their local travel professional, call Tauck at 800 468 2825, or visit the company’s website at www.tauck.com.

NOTE:  Images available on request.

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